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The 5 Rules of Placement & Inclusion
Although you can purchase a particular position with some search engines, I've found this is usually way outside the budget
range for small to medium size companies. So, what are you to do? First understand that where your site is listed, has been and will probably always be ultimately determined by 5 main factors:
- Content of your site - Good quality content, words, applicable photos
- Demand for that Content - There must be an audience seeking what your publishing
- Accesibility of your site - Is your site easy to use for a variety of audiences including search engines
- Credibility as an information source - How long have you been online, do you have valid information
- Know your neighborhood - Is your site hosted on a server that has been Blacklisted by Search Engines or ISP's?
No amount of work will solve this until you move to a safe hosting location.
What should you do?
If your starting out from scratch, I hope that you've come across this information early, and during the planning process for
your website. At the earliest possible time, get a home page put up on your site, with lots of text talking about what your going to be doing when your website is complete.
Be sure to include proper Page Titles & Meta Tags and talk about your company, your industry, whatever you can to fill that page with "keyword rich text" and get it online A.S.A.P. Even if it has to sit there for a month or two while your site is under development, this will ease you into the search engines and by the time your new website is ready to go online, it will already be listed in some places. When you add the new pages, crawlers & directories will find the new information, your listing status will improve.
If your website has been submitted before and you don't think it's listed, I suggest you first go to the Search Engine that you
don't believe your listed in and type in your Domain Name.
If your website comes up in the results, then you are already listed, and you can move on to improving your site. Chances are, unless your site is brand new, that it's already been picked up.
Improve your site!
By far the best way to gain placement in the search engines, is to improve and develop your site. This can pose a problem
for some sites that wish to remain an online brochure, but if your goal is truly to have a simple online brochure, then search engine optimization isn't for you anyway, you should be gaining your online
traffic from other sources, not search engines. Bottom line is, your site has to have the 5 Rules covered above or you won't succeed the way you want.
Link Exchanges are all the rage these days...
But do they really help you gain better search engine placement?
Sure! Do you HAVE to participate in such things? I say, "No". If no sites link to yours, and if you meet the 5 Rule basics I've setup, you'll still do well with your search engine referrals.
In Conclusion...
There is no secret recipe or method to the madness. Honesty gets you everywhere. If you cover all the basis of my 5
step formula, you will see great success.
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